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Brief 4: Music Marketing Pitch

on October 20, 2020

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Rihanna - We Found Love Analysis - Def Jam Recordings

Click here for music video Context: "We Found Love" is a song recorded by Barbadian singer Rihanna from her sixth studio album, Talk That Talk. it was written and produced by DJ Calvin Harris; the song was also featured on his third album 18 Months. The song premiered on September 22 2011 on the Capital FM radio station in the UK, and was made available to download on the same day as the lead single from Talk That Talk. While the song follows most of the criteria of your standard uptempo house track, the song sneaks in more subversive topics of drugs and the addictive side effects of relationships, as tackled in the music video. To say it connected with the public is an understatement; the song sold 20 million copies worldwide, becoming one of the best-selling singles by anyone, and earning its place among the best Def Jam songs in the process. Analysis: The genre of this song is dance pop and electro house. The video is focused more on a story than a dance rou...

M.I.A. - Paper Planes Analysis - XL Recordings

M.I.A. Paper Planes Analysis Context: In this song, M.I.A. plays up the sterotype of a menacing illegal immigrant, forging documents and threatening violence. It was inspired by her efforts to enter America on a Visa (she is a British citizen of Sri Lankan descent), which resulted in a months-long bureaucratic morass, something she attributed to her dark skin and exotic real name: Mathangi Arulpragasam. Analysis: M.I.A. came up with the lyrics all at once one morning. She was living in New York at the time, whcih could be a rough area. M.I.A.'s "Paper Planes" is a brilliant pop song, an irresistibly catchy three-minute head-bopped that became almost ubiquitous on the radio airwaves in late 2008. But behind the song's airy meoldy, banging bassline, and finger-snapping beat lurks a grim and even disturbing lyrical message. This is a song that features verses in which M.I.A. raps unapologetically about evading border police, manufacturing fake visas, selling c...

DEF JAM RECORDINGS RESEARCH

Def Jam Recordings is an American record label focused predominantly on hip hop, pop, and urban music. Def Jam recordings is owned by Universal Music Group. Def Jam was founded by Rick Rubin in 1984 and was joined soon after by Russell Simmons. The label distributes releases of various record labels, including Kanye West's GOOD Music, and Listen Up Forever Records, headed by producer, Ronny J. Current artists included Jeremih, Logic, Alessia Cara, Kanye West, Krept and Konan, Rihanna, YK Osiris and many more.

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Brief 4: Music Marketing Pitch

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