Statement of Aims


 For my brief, I have chosen to make and produce my music video for a song that I am making with my band. my band is an all-round band that subverts the typical stereotypes as we all play types of music and play covers and create songs that cover a range of genres ranging from Rock to Hip-Hop, from Blues to Jazz. Although we like to perform all types of music, the song we are creating for this brief is going to be a hybrid of Hip-Hop and Rock; with a mix of music performed by great Rock bands such as The Red Hot Chilli Peppers or the White Stripes and Hip-Hop artists and rappers like Logic, Eden or Yungblud.

For the music video, I am planning to direct my band so that in some scenes we are playing the song to fit the track while in some scenes to show images or perhaps shoot in places where we are shown individually in locations that fit or match the lyrics or the meanings. I plan to have some scenes shot during the daytime and some shot during the night and I am aiming to have a kind of edgy vibe to the music video to match music videos similar to the music video for the song 'Moonlight' by XXXTENTACION.

Accompanying the production of the song and music video the print product marketing my band and its song will be related to the music video and I will have a photoshoot take place at the same time of the shooting. this is so that my print product can be directly related to the Audio-Visual product making the two products complementary. I aim to have the front page as the thumbnail for the song; clearly showing each members role in the band with our name 'Sorted' at the top of the magazine with some short facts about our band, followed by a double-page spread with another photo but of each member separately, accompanied by some information about each member across the double-page spread but also having information about our song and our aims.

I have chosen to make an original song and music video as I know it is something my band and I have always wanted to do and we know we have the talent and ability to do so. Furthermore, I have chosen for the song to be influenced by artists/bands like XXXTENTACION, The Red Hot Chilli Peppers, Yungblud and Eden as each of these artists has played a big role in each of our musical careers and interests bringing us together to make music that fits the audience of all those artists combined; ultimately bringing our production to target a specialised audience of 18-34 years-olds who enjoy a hybrid genre of Hip-Hop/Rock.

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